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Nice to meet you.  
I am Jia, a strategic and results-driven 
Product Designer working toward some kind of world  betterment.

I thrive on product strategy & growth, design craft, leadership, and team collaboration. I'm all about bridging design and business, driving innovation, and taking products from concept to market with a lot of enthusiasm and fun along the way.​​

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From Story to Strategy: Let's solve problems together!

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End-to-end

  • MVP

  • Information Architecture

VHC Website Redesign

My most challenging project had a happy ending - scaling design with doubling the page views. Want to know how?

Design and beyond.

0-1

  • Product Strategy

  • Growth Design

  • Mobile-First Platform

  • Responsive Design

Fundraising Experience

You must see this: How I strategized the digital fundraising experience with 1.5x product growth and 5% conversion rate through "Amplify Austin Day" campaign in only one month? 

Strategy is about shaping the future.

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Design System

  • Branding

VHC Design System

Fuel creativity explorations!

Rebrand with color themes, typography, form design, and reusable components.

B2B

  • SaaS

  • Dashboard

Authority Management

  • Complex System

Transforming how enterprises manage decision authority.

Lessen digital misery by keeping complex workflow usable.

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B2C

  • IOS

  • E-Commerce

Pocketly App

Designing for delight: where every interaction sparks joy.

Crafting moments that matter.

  • Mobile

"It's the passion to solve a problem, change the world, and make it an easier place to live in that makes for game-changing products."

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